← Houghton Automations
Service · WhatsApp Automation

The channel your vendors actually read — finally automated.

WhatsApp open rates beat email by 4×. We build two-way WhatsApp automation for UK estate agents — viewing feedback, reminders, offer updates and document chasing — all integrated with your CRM.

The Problem

WhatsApp is where deals happen — and where work disappears.

Negotiators run conversations from personal phones. Vendors message at 9pm. Viewings get arranged in DMs. None of it lives in the CRM — and when a negotiator leaves, so does the history.

  • Vendor conversations stuck on personal phones
  • Feedback chasing eats hours every week
  • No central record of what was said and when
  • Compliance and data risk with personal accounts
Why It Happens

Vendors expect WhatsApp. Your stack doesn't speak it.

Most estate agency CRMs were built before WhatsApp became the primary communication channel for UK consumers. So your team improvises — and the data leaks.

The Cost To Your Agency

Untracked WhatsApp is untracked pipeline.

If you can't see vendor sentiment, viewing feedback and offer chatter in one place, you can't manage the pipeline — or hand it over cleanly when a negotiator moves on.

98%
WhatsApp message open rate
higher than email reply rates
100%
of conversations logged in the CRM
The AI Solution

A branded WhatsApp number that does the chasing for you.

Using the official WhatsApp Business API, we deploy a branch-branded number that handles inbound messages, runs scheduled follow-up flows and escalates to a human when the conversation needs it.

01

Branded WhatsApp Business number per branch or group

02

Automatic viewing feedback chasing

03

Vendor weekly update flows

04

Offer notifications and acceptance flows

05

Document chasing (AML, IDs, vendor packs)

06

Full transcript synced into your CRM contact records

Example Workflow

Example: viewing feedback automation.

01

Viewing ends

Calendar event closes — workflow triggers.

02

Buyer messaged

Personalised WhatsApp asks for feedback.

03

Vendor updated

Vendor gets a summary message the same evening.

04

CRM logged

Full thread attached to the vendor + buyer records.

Expected Outcomes

What changes when WhatsApp is automated.

  • Feedback collected from every viewing, automatically
  • Vendors hear from you weekly without negotiator effort
  • Offers communicated faster on both sides
  • No more chasing AML or IDs by hand
  • All WhatsApp data centralised — zero personal-phone risk
  • Compliant with WhatsApp Business + GDPR
FAQ

Common questions.

Next Step

Stop chasing. Start automating.

Book a free workflow audit and we'll show you a working WhatsApp automation built for an estate agent like yours.