Nurture every lead until they're ready — without lifting a finger.
Most estate agency leads aren't ready to instruct today. We build AI follow-up systems that nurture vendors, buyers and landlords across email, SMS and WhatsApp — until they're ready to book.
Most agencies stop following up after two attempts.
Up to 80% of valuation leads convert after the 5th touch — but the average UK agency makes 1–2. The pipeline isn't broken. The follow-up is.
- Cold leads dropped from the CRM after two weeks
- No nurture sequence for 'maybe next year' vendors
- Landlord leads never re-engaged
- Old database goes stale, never reactivated
Follow-up is the first thing that gets dropped when branches are busy.
When a portal lead lands and a viewing needs booking, follow-up always loses. Automated, personalised nurture closes that gap — without adding headcount.
Your CRM is full of revenue you've already paid for.
Every old enquiry was a marketing cost. Re-engaging them costs nothing — and is the single highest-ROI activity most agencies aren't doing.
Multi-channel AI follow-up tuned to your audience.
We build nurture sequences for vendors, buyers and landlords — across email, SMS and WhatsApp — that adapt based on engagement and route hot leads back to a negotiator.
Vendor nurture: market updates, valuation reminders
Buyer nurture: new instructions matching their brief
Landlord nurture: rent reviews, compliance, renewals
Database reactivation campaigns
AI scoring to surface buying-ready leads
Stop sequence the moment a human reply lands
Example: 12-week vendor nurture.
Trigger
Vendor enquiry but no valuation booked.
Week 1–4
Helpful market updates by email, area-specific.
Week 5–8
Switch to WhatsApp with personalised CTA.
Week 9+
AI scoring flags any re-engaged leads for negotiator call.
What changes when follow-up is automated.
- More instructions from existing pipeline
- Old database becomes a live revenue source
- Higher buyer engagement on new listings
- Negotiators focused only on hot, replying leads
- Predictable monthly conversion from nurture
- Visible ROI on every marketing pound spent historically
Common questions.
Reactivate the pipeline you've already paid for.
Book a free workflow audit. We'll map the highest-ROI nurture flows hiding in your CRM.