Reply to every estate agent enquiry in under 60 seconds.
Houghton Automations builds AI lead response systems for UK estate agents — every Rightmove, Zoopla, web and WhatsApp enquiry is answered in seconds, qualified for intent and booked into the right negotiator's calendar.
Hot portal leads are going cold.
The first agency to respond to a portal enquiry wins the valuation 70%+ of the time. Most agencies reply in hours, not seconds — and weekends, evenings and bank holidays are dead zones.
- Rightmove and Zoopla leads ignored for hours
- Out-of-hours enquiries left until morning
- Negotiators on viewings can't reply in time
- WhatsApp and web chat scattered across phones
Your team can't be at a keyboard 24/7.
Lead response speed isn't a discipline problem — it's a structural one. Branches close. People go on viewings. Inboxes overflow. Without an automated layer in front of every enquiry, instructions get won by faster competitors.
- Average UK estate agent response time: 6+ hours
- Only 27% of agencies reply within an hour
- Most agencies have no out-of-hours coverage
- Portal leads compete with admin and chasing
Slow replies are the most expensive admin problem in your agency.
A 5-minute delay can cut conversion by more than half. Across a year, that's dozens of lost valuations — and the listings, sales fees and let-fees that come with them.
An always-on AI layer in front of every enquiry channel.
We deploy an AI lead response system trained on your branch, your tone, your services and your availability. It replies in seconds across every channel and routes qualified leads to a negotiator.
Replies to Rightmove and Zoopla enquiries within 60s
Handles web forms, live chat and WhatsApp
Asks the right qualification questions for your branch
Books valuations directly into negotiator calendars
Logs everything in Reapit, Alto, Jupix, Street or your CRM
Escalates complex enquiries to a human with full context
What happens when a lead lands.
Enquiry captured
Rightmove, Zoopla, web form, WhatsApp or live chat.
AI replies in seconds
Personalised reply in your brand tone, with intent questions.
Lead qualified
Vendor or buyer? Postcode, timescale, valuation type.
Booked + logged
Valuation booked, CRM updated, negotiator notified.
What changes in the first month.
- Lead response time drops from hours to seconds
- Out-of-hours and weekend leads no longer wasted
- More booked valuations from the same lead volume
- Negotiators freed from reactive inbox work
- Every enquiry logged and traceable in your CRM
- Clear data on which lead sources actually convert
Common questions.
See it run on your own leads.
Book a free workflow audit. We'll show you a live AI lead-response system built around your agency.