← Houghton Automations
Service · CRM Automation

Your CRM, updated without anyone typing into it.

We connect Reapit, Alto, Jupix, Street, Vebra and other UK estate agency CRMs to your enquiry channels, calendars and follow-up flows — so every lead, viewing and offer is captured automatically.

The Problem

Negotiators are paid to win instructions, not type into Reapit.

In most UK agencies, leads come in across email, phone, WhatsApp, Rightmove and Zoopla — and someone has to copy each one into the CRM. The result is duplicated records, missing notes and a pipeline that doesn't match reality.

  • Enquiries retyped 2–3 times across systems
  • Vendors with no contact log
  • Viewings booked but never logged
  • Lead-source data is fiction
Why It Happens

Manual data entry was never going to scale.

Estate agency CRMs were built for record-keeping, not for capturing leads in real-time from a dozen channels. Without automation, your team becomes a human integration layer between portals, inboxes and the CRM.

The Cost To Your Agency

Bad CRM data costs you the lead before you've even called.

If a vendor's last contact note is wrong — or missing — you can't follow up well, you can't forecast, and you can't see which sources are actually generating instructions.

30%
of enquiries never make it into a CRM record
5–10h
per negotiator per week lost to data entry
0%
visibility into true lead-source ROI
The AI Solution

Every channel wired into your CRM in real time.

We build the connective tissue between your enquiry sources, calendar, WhatsApp and CRM. Contacts created, deals advanced, notes attached, tasks assigned — automatically.

01

Reapit, Alto, Jupix, Street, Vebra, SME Pro supported

02

Auto-create vendor / buyer / landlord records

03

Attach call recordings and AI summaries to contacts

04

Advance pipeline stages from real activity

05

Sync viewings, offers and feedback both ways

06

Deduplicate and enrich existing contact records

Example Workflow

From enquiry to clean pipeline.

01

Lead arrives

Portal, web, WhatsApp, phone or referral.

02

Record created

CRM contact + deal created automatically.

03

Activity logged

Calls, emails, SMS, viewings attached as they happen.

04

Pipeline updated

Stages move automatically based on real events.

Expected Outcomes

What clean automation gives you.

  • 5–10 hours per negotiator per week back
  • Every enquiry traceable from source to instruction
  • Real lead-source ROI for marketing spend decisions
  • No more duplicate records or missing notes
  • Reliable forecasting and pipeline visibility
  • Faster onboarding for new negotiators
FAQ

Common questions.

Next Step

Get your CRM working for you.

Book a free workflow audit and we'll map the CRM automations that will save your team the most time this quarter.